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I attended a conference in Sydney last week, Maciej Ceglowski one of the great speakers of the conference brought up into our attention a big problem which is called: website obesity crisis. He explained the crisis as below:

"For the first time in the history of the Internet, the computers people use to get online are getting slower, smaller, and harder to interact with. Nobody minds the change because the mobile web is so incredibly useful in our daily lives. But while our devices have been getting slimmer, our websites are getting huge. Why is it so easy to blow out a data plan with a few injudicious taps of the finger? What is driving the bloat when everyone claims to hate it? And why do more capable browsers and faster networks only seem to make the problem worse?"

I am very aware of these issue and decided to have a closer look into some of the top web sites in Vietnam.

I would like to emphasize on my respect to developers, designers and all decision makers for these web sites, my purpose is to create an awareness which help us to waste less and try to invest more on things that matter like helping poor people, clear water, creating more jobs, and etc. On measuring traffic I am using SimilarWeb and on measuring the web site page size I am using GTmetrix unless GTmetrix fail then I used pingdom.

  • Also for your reference, 1MB is equal to 4 books with 200 pages.


Zing has more than 38.6M sessions a month. Zing page size is 3.51MB.


VNExpress has more than 88.2M sessions a month. VNExpress page size is 3.56MB.


24h has more than 63.1M sessions a month. 24h page size is 2.77MB.


It has more than 39.8M sessions a month and its page size is 7.33MB.


It has more than 38.4M sessions a month and its page size is 2.29MB.


It has more than 26.3M sessions a month and its page size is 1.94MB.


It has more than 51.7M sessions a month and its page size is 2.39MB.


It has more than 35.9M sessions a month and its page size is 923KB. At least there are some below 1MB.


It has more than 27.6M sessions a month and its page size is 8.0MB. 


It has more than 10.8M sessions a month and its page size is 2.0MB. 


It has more than 2.3M sessions a month and its page size is 1.4MB. 


It has more than 3.8M sessions a month and its page size is 4.5MB. 


It has more than 8.8M sessions a month and its page size is 942KB. Very Good!!!


It has more than 85K sessions a month and its page size is 1.0MB. 

There are also some web site that relevant to myself which are:

  • VietnamWorks more than 4.0M sessions a month and page size of 854KB
  • TechLooper more than 60K sessions a month and page size of 2.45MB
  • more than 10K sessions a month and page size of 2.0MB 


Let's imagine if all these web site were only 1MB then:

  •  we can save on internet traffic more than thousands of GB
  • our cost on domestic and international internet will be lower
  • mobile users will save a lot of money on data plan
  • internet will be faster
  • perhaps even less poverty ;)

This issue is not limited to Vietnam only. Internet leaders are also having same issues. FaceBook wants to give internet to everyone, specially countries that do not have internet, this project is called which has 710K sessions and page size of 14.4MB. How? Those countries that hardly can access internet, can't even load your page. Similar to Facebook, Google Loon is also trying to give internet to all countries who have difficulties to access into internet, their landing page has 729KB which at least can be loaded easily unlike Facebook.

  • Amazon by 986M sessions it has a size of 4.86MB.
  • eBay with 496.5M sessions has page size of 8.37MB


Maciej says a good internet page is having following page structure:


But based on the data on top in most of famous web sites in Vietnam or global, we see a strange pyramid:


I sincerely hope we start reducing our web site sizes and be fully aware of Website Obesity Crisis.


Faster & cheaper internet is so much better than fancy looking internet.

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