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I am an innovator, growth hacker, leader, team builder, software architect and loud-mouth on

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the design and development of web ventures and startups.

 I am Head of Engineering at VietnamWorks. I joined VietnamWorks in Oct of 2013 with a one vision to empower innovationVery soon we achieved Continuous Delivery has been used as a reference model in Dzone 2014 and 2015. We started to use much better technologies and we achieved them one by one. I can proudly say we are one of the most innovative teams in Vietnam that are focusing on: latest technologies to improve our user experience, creativity is our everyday job, implemented Unlimited Annual Leave as first company in Vietnam, and Open API.

How VietnamWorks Works is the presentation of how did we transform our team to a dream team. Also Lean Journey is the timeline tool that represents our journey of Lean and Scrum in VietnamWorks.

I am recently working closely on following startups:

  • Founder of theLeader.io, a tool for leaders who strive for GREAT leadership
  • Founder of Hobnob, location based professional social network
  • Creator and Growth Hacker of TechLooper, an innovative hub for technology lovers
  • Cofounder of Lean Vietnam, consulting firm on innovation coaching, lean startup, UX and NPS.
  • Founder of Lean Startup Vietnam, Lean Startup Vietnam is a group of smart and driven high-tech entrepreneurs that are interested in learning how to discover customers and build products.

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Photo by Cuong Vu

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I am an eagle that rides on the breeze, my ikigai is to relentlessly elevate local experiences.

  1. Causing people to be happier
  2. Causing people to enjoy life
  3. Causing founders and leader to be successful
  4. Causing better experience


There are plenty of experiences which are emerging in technology, product management and business; here I have put together some of the well-known experiences that is part of my ikigai.

  • Time Experience. There are a number of what Ernst Pöppel (1978) calls ‘elementary time experiences’, or fundamental aspects of our experience of time. Among these we may list the experience of (i) duration; (ii) non-simultaneity; (iii) order; (iv) past and present; (v) change, including the passage of time.
  • Experience Economy. Consumers unquestionably desire experiences, and more and more businesses are responding by explicitly designing and promoting them. As services, like goods before them, increasingly become commoditized—think of long-distance telephone services sold solely on price—experiences have emerged as the next step in what is called the progression of economic value. From now on, leading-edge companies—whether they sell to consumers or businesses—will find that the next competitive battleground lies in staging experiences. Welcome to the emerging experience economy.
  • Employee Experience. Along with the notion of experience economy, employee experience is defined as what an employee received during their interaction with careers’ elements that affect their cognition and attitudes and leads to their particular behaviors. The employee experience is the sum of all interactions including microinteractions an employee has with their employer tangible or intangible. It is the structure and culture of the organization and how the employee perceives the company overall and their role in the company.
  • Customer Experience. Customer experience is the phrase used to describe the relationship a customer has with a business. Customer experience refers to the total of all experiences the customer has with the business, based on all interactions including microinteractions and thoughts about the business.
  • User Experience which is a subset of Customer Experience. User Experience encompasses all aspects of the end-user's interaction with the company, its services, and its products. But the interactions meant here are mainly focused on the digital products. Both disciplines are important and complement each other. Conclusively, the User Experience has its main focus on the product itself, whereas Customer Experience focusses more broadly on the (overall) multi-channel experience that a user or customer has with a company, both online and offline.
  • Digital Experience. A digital experience is an interaction between a user (customer, partner or employee) and an organization that is possible only because of digital technologies. Digital Experience is an emerging category of enterprise seeking to meet the needs of companies undergoing digital transformation, with the ultimate goal of providing better customer experiences. Digital Experience can be a single product, but are often a suite of products that work together. Digital Experience provide an architecture for companies to digitize business operations, deliver connected customer experiences, and gather actionable customer insight.

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I have opinions in these topics and technologies:

  • Lean Startup, Lean UX, Lean Analytics, Design Thinking, Agile, Scrum

  • Experience Design, Customer Journey, Customer Experience, User Experience,

  • Business Intelligence, Customer Analytics,

  • Business Model Canvas, Value Proposition Canvas, FinTech, Digial Marketing

  • Supply Chain, Warehouse Management, Transportation Management 

  • Rumi, Khayyam, Dostoevsky, gabriel garcía márquez

  • Java, ElasticSearch, Kafka, Data Science, Python, Facebook Prophet,

  • Blockchain, Maven, Meteor, nodejs, bots, etc

  • Spring, JPA, Hibernate, TDD, Liferay, etc

  • AWS, Digital Ocean, 


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