Why Logo Matters

Last week at VietnamWorks.com we were brainstorming about a logo for our amazing feature called "email me jobs". I was as usual very picky and sensitive about its design.

I was trying to persuade my team members that logo matters a lot and it can even help to make the feature or product more successful. In this brainstorming session, we read various articles, I found this one pretty interesting and I highly recommend it. I would like to have a short summary of why logo matters:

• Trust - A good well thought logo gives the subject a professional aesthetic which it increases the trust between parties.
• Remembering - A good logo makes people to remember your logo, "a picture worth a thousand words".
• Referral - A good logo also lends itself to word-of-mouth referrals and your perceived reputation.
• Offer - Logo can simply represent what your service or product is offering.

So for our "email me jobs" we drafted following logo:

These are the reasons we came to this logo (Thanks to Ly for his nice design):

• The gun zoom mode represents vantage point of job seeker which is targeting an email. email me jobs is a service that helps job seekers to create their own tailored content in an email format,
• There are 5 colors in this logo which each one has its own meaning and reasons which are:

1. Green color is the first step, which mean subscription to "email me jobs";
2. Dark blue color is our responsibility to find your matching jobs and email it to you;
3. Gray color is the time job seeker gets the email, clicks on his desired job.
4. Light blue color which is our brand color, is the vision and mission of VietnamWorks. This step means apply for your dream job, VietnamWorks is committed to find your dream job.
5. Orange is the email itself, representing the color of dream and hope.

What do you think? Does your logo matter?