A Game of Positioning

After decade of working in IT on various perspectives mainly technology, development and product; I have been extremely interested in new combination of industries.

I love technology which is my strength. These days I am working closely on different sort of technology. But I have learned something very important that technology if it is not solving any customer problem, it is absolutely not valuable. This is the reason I started to learn about product and how manage a product and I wrote a post which went quite viral on social networks.

But product is not there to solve the customer's problem, then who does the customer development? How to increase sales? Then I find out about new Sales Model. It introduced me to a new world which is called marketing.

I started to read all the books which are recommended by Steve Blank. I read each of them more than once. Crossing the Chasm made me understand that there are repeatable patterns in early stage companies.

Let me share a true story that I benefited from all of above skills:

At VietnamWorks there is a service called "email me jobs" which is basically a job alert, it means you subscribe for your desired job, as soon as it is posted you will get an email of jobs which has matched with your criteria. When I joined in October of 2013, "email me jobs" was driving solely 0.74% of traffic. By combining various skills in technology, product and marketing now "email me jobs" is bringing over 26% traffic which has increased the number of applications in each day over 4500.

Hence, I decided to position myself as a technical guy who loves technology, product and marketing who you can count on:

generate more revenue,
increase customer satisfaction,
increase efficiency in business processes
build a champion team including content writers, ERP experts, CRM gurus, a web product expert, amazing developers, network support team, User Experience members and data team.